Common Places for a Stainless Steel Logo Sign
Businesses do a lot of marketing, but nothing does quite as well as physical signage. Customers still love seeing advertisements in stores, but if you don’t have any signs, customers might not want to shop in your store anymore. Find out why you need a physical sign in your store and the places to put the signs.
Why Physical Signs Are Good for Businesses
A high-quality sign can do a lot for a business. A sign can be a conduit for target audiences. In other words, the sign is a solution to their problem. Your business exists for a purpose, which customers are searching for everywhere.
You want your brand’s signage to do more than encourage a customer to make an impulse purchase; signs build your brand. They are powerful tools in marketing that relate to customers and get them to enter your store.
Besides learning the importance of signage, their location matters. Where exactly could you place your signs? Take a look at the common places for a stainless steel logo sign.
Outside a Company Building
Your company’s exterior is a superb place for your logo. It’s good to have one hanging over the entrance and another near the street so it’s visible to drivers. This is a quicker way to get customers interested in your brand and research who you are before making a purchase.
In the Lobby
When customers enter your establishment, they like to feel confident they’re in the right place—to spare the awkwardness, put your sign directly behind the receptionist’s desk or along one of the front-facing walls in the lobby if you have one. Customers should clearly see the sign before stepping through the entrance.
Signs in the lobby are sophisticated, making the environment feel more professional for customers. Businesses in medical or law firms may appreciate the elegance a stainless steel sign could give to them and their clients.
On Display Windows
Sometimes display windows are the perfect spot for signage. If your business is located in a shopping center, use your storefront windows as much as possible to display sales, marketing campaigns, and your business’s name.
Along the Hallways
You don’t want to plaster logos throughout the hallways. It’s better to spread them out and put the stainless steel signage in one part of the hallway before adding other things like employee bios. If your company offers sales and rewards programs, you could even display signs detailing those perks.
Be creative and get clever with the location when deciding where to place your stainless steel logo sign. Make sure it’s in an open space and big enough to see. Custom Manufacturing and Polishing Inc. can design stainless steel signage that fits your business’s needs. We believe that anything you dream up, we can achieve it. Contact us for more information on our stainless steel logo services.
